Heat-Set Waves · Hongdae, Seoul

Digital Perm in Hongdae, Seoul — Defined Waves That Air-Dry Into Shape

Quick answer A digital perm uses temperature-controlled heated rods to set waves that look most defined when hair is dry. At SOONSIKI Hair Hongdae it starts from 220,000 KRW, takes about 150–180 minutes and suits medium to long hair, lasting around 3–6 months.
  • English-speaking stylists
  • Hongdae Stn. Exit 8
  • Wed–Sun 10:00–19:00
  • Tax refund available
Stylist setting a digital perm with heated rods in a Hongdae salon
From 220,000 KRW

What is a digital perm?

Unlike a cold perm, a digital perm reshapes the hair with controlled heat . The result is a looser, bouncier wave that appears when the hair is dry, so you can rough-dry and twist instead of using irons. It is the most popular choice for the soft "build perm" look on medium to long hair.

Price from

220,000 KRW

Time

150–180 min

Lasts

3–6 months

Best for

Medium–long hair

Waves that appear when you dry

Digital perms are designed for the dry finish: the more you dry, the more shape shows — ideal for travellers who want low-effort styling.

  • Consultation in English before any chemical work
  • Damage-controlled solutions plus protective pre-treatment
  • Styling lesson included so results last at home
  • Central Hongdae location near Exit 8
Before: flat long hair
After: defined digital perm waves
Illustrative before & after showing a typical result. Your result depends on hair type, length and condition.

Digital perm price in Hongdae

Service Price Duration
Digital Perm From 220,000 KRW approx. 150–180 min
Digital Setting & Root Volume Combo From 280,000 KRW approx. 180–240 min
Damage Repair Perm 260,000–350,000 KRW depends on hair condition

Prices vary with hair length, density and any pre-treatment needed, and by stylist rank. Every perm includes consultation, shampoo, protective care and a styling finish. Your stylist confirms the final price before starting.

How a digital perm is done

  1. English consultation

    We check your hair history, face shape and the look you want, using reference photos.
  2. Hair & elasticity test

    A strand check tells us if bleached or damaged hair needs a protein pre-treatment first.
  3. Protective pre-treatment

    Ampoule and protein care shield the hair before any perm solution is applied.
  4. Rod sizing & winding

    Rod size and direction are chosen for the wave pattern and length you want.
  5. Setting & neutralising

    Low-irritation solutions reshape and then lock the new shape; digital perms add controlled heat.
  6. Rinse, care & style

    A conditioning rinse, then a styling lesson so you can recreate the look at home.

Aftercare: make your perm last

  • Wait 48 hours before shampooing, swimming or tying your hair tightly.
  • Use a sulfate-free shampoo and a light curl cream or essence on damp ends.
  • Dry roots first on a cool-warm setting, then shape the ends with your fingers.
  • Book a trim or touch-up every 3–4 months to keep the shape fresh.
  • Avoid colouring or bleaching for about 1–2 weeks after a perm unless your stylist plans both together.

Who looks after your hair

SS

SOONSIKI Hair Hongdae stylist team

Korean senior designers who specialise in K-perms — digital, setting and men's perms — with English consultation for international guests.

Content reviewed by the salon's senior stylists · Updated October 2026

Digital perm FAQ

Digital perm vs cold perm — what is the difference?

A digital perm uses heat and shows waves when dry; a cold perm uses no heat and shows more curl when damp. Digital suits longer hair, cold suits shorter cuts.

Is a digital perm damaging?

Any perm affects the hair, so we test elasticity first and add protective care. Very damaged hair may need a repair treatment or a damage repair perm.

How long does a digital perm take?

About 150–180 minutes, or up to 4 hours combined with setting and root volume.

Visit SOONSIKI Hair Hongdae (홍대 순시키헤어)

📍 8F, 164 Yanghwa-ro, Mapo-gu, Seoul — near Hongik Univ. (Hongdae) Station Exit 8

📞 +82-10-9145-7402

⏰ Wed–Sun 10:00–19:00 · Closed Mon & Tue

💬 English consultation · Global cards accepted · Tax refund for tourists